WOOL IS ALL NATURAL
Wool is a protein fiber from sheep, so it’s 100% natural and not man-made. And modern science hasn’t been able to produce a fiber that matches its unique properties.
AND ANNUALLY RENEWABLE
Sheep produce a new fleece every year, making wool a renewable fiber source. The people who grow wool - woolgrowers - work hard to safeguard the environment, improve efficiency, and to make the industry sustainable for the future.
IT’S WHOLLY BIODEGRADABLE
Unlike synthetic textiles which are slow to break down, wool can be easily disposed underground, because it decomposes quickly and releases its nutrients back into the earth.
A NATURAL INSULATOR
Because it is a hygroscopic fiber, wool naturally absorbs and releases moisture. This process generates heat which in turn acts as insulation and maintains consistent temperatures, both in cold and warm weather. Like magic, but it’s just what wool does.
Wool fibers have millions of tiny pockets of air. Wool fibers are crimped (vs synthetic fibers which are smooth) and so the unique structure allows wool to absorb and release moisture while maintaining thermal efficiency, and also be extremely breathable. Wool is also naturally anti-static.